Reverse Logistics ~ Solutions for a Missed Opportunity in India

//Reverse Logistics ~ Solutions for a Missed Opportunity in India

Reverse LogisticsThe excitement got killed when a colleague made fun of the new opening posted by HR: Manager – Spares, the post read. My friend and colleague said – “Any Manager that is SPARE will be chosen for this role.” There went the desire to apply for the role. Who on earth would want to stick around being called SPAREs Manager! Not me! Little did I know then the intricacies of this role and the daily challenges one has to overcome. It’s a daunting task managing the Services Business predominantly due to the inadvertent challenges that are thrown in your face while attempting something new in India.

Mr. Supply Chain Manager (Mr. SCM) is always under pressure from Mr. CFO reduce inventory levels while balancing the needs of Mr. Sales & Services Manager to reduce and fulfill client downtimes. So where must Mr. SCM draw the line?

Reverse Logistics helps Mr. Supply Chain Manager to keep both his clients happy. He now has the wherewithal to deliver parts to clients for service within agreed SLA’s while incorporating a process to get the faulty part back to the mother warehouse, thus helping Mr. CFO.

India, due to its large geography and complex regulatory environment, has always posed a monstrous challenge for movement of spare parts across states and far-flung regions for Mr. SCM. So how can he set processes to work in such an un-organised sector?

Reverse Logistics

The ANSWER lies in working with the right partner – one who offers specific solutions through set systems and processes.

Industry experts speak of the following benefits through reverse logistics: Reverse logistics done properly can decrease returns processing costs by 25%, increase productivity by at least 10%, increase asset realization by 2x to 4x, increase customer satisfaction by 100%, and increase profitability by 2% to 5 % apart from being compliant with waste management, especially e-waste regulations.

One of my recent experiences with a leading OEM for home networking products (Wi-Fi Routers to be precise) was less than pleasing once the router was declared faulty by the call centre executive. I was provided with a phone number of their service centre in Andheri – East. Andheri – East! There goes my day. I had to go over to Saki Naka and give my faulty router and collect the good one. The exercise was simple but I dedicated an entire half day to this process thus ensuring that my work suffered. This company could have easily offered this service: Field SWAP, where:

  • A 3PL like Genex, carries the fresh part to the client (me)
  • Asks for the faulty part while handing over the good part
  • Carries the part back to a repair centre and if repairable does so and return it for managing warranty cases
  • Faulty equipment scrapped as per company or e-waste guidelines

We at Genex LogiSolution cater to this large un-tapped need at the client place in the Indian market. We offer customised solutions that fit the need of every client without increasing their costs. Come tap into our network of warehouses and Logistics Centers spread around the country and an established distribution network (partly owned). Genex Logistics offers Warehousing & Distribution services across industries to Time critical After Sales, Production Logistics, Finished Goods, Promotional material and reverse Logistics, etc.
Genex Logistics currently manages more than 500,000Sq Ft of space and is likely to add another 500,000 Sq Ft in next few months time frame. The industry segment that we are catering to for warehousing are Apparel & Fashion, Retail & FMCG, Power Electronics, High end office furniture, high end automation spare parts, high end cosmetics, drugs & pharma, Industrial batteries, wine & Liquors, Precision Engineering & Automotive.

For more information, you can reach out to us @ www.genexlogistics.in or contact Jaideep Lahiri on +919769911373 or mail him @ jaideep.lahiri@genexlogistics.in

Jaideep Lahiri

Jaideep Lahiri is a Director with Genex LogiSolutions Pvt. Ltd., having a professional experience of over 21 years in various industry verticals – Process Control & Automation, Supply Chain, Information Technology and Financial Services.

2012-12-03T08:04:27+00:00